I joined Klout a few weeks ago out of sheer boredom. Within days they'd dubbed me influential in cats and money. I'm a dog person with no math skills, so they'll have to pardon me for not taking their findings seriously. (I still like to check in every day or two to see what topic I'm supposedly influential in. Next time, astrophysics perhaps?)
When I Unplugged From Klout
First let me give you the condensed version of my first impression of Klout, since it hasn’t changed:
Klout is trying to make a cyber-geek’s ultimate dream come true to some extent: to be able to show off cyber power in the flesh. To actually get tangible bling–not just another point on a board or a ding! for the next level–for pouring heart and soul into cyberspace. Something disturbingly like when Neo in The Matrix flexes his arms and the steel in the “matrix” bends around him.
And so, not long after the Klout algorithm was reset, I quietly unplugged my account. It was simple (thank you, Mr. Fernandez), and as I’m on my way out–still deleting Klout notifications from my email–I wanted to share a few of my post-Klout social media feelings.
Better. Before I unplugged from Klout, a lot of my feelings about it were shadowed by a kind of helpless hypocrisy: I was outspoken against it, but rather sensitive to it personally, and especially after my Klout score took a dive I waited a while because I didn’t want any doubt in my own mind that I wasn’t doing it because I was a sore sport. That bothered me. Jennifer Devitt of SYDCON felt the same way. Now that I’ve unplugged, that hesitation is gone, and I feel better.
Satisfaction. I’d never appreciated having Klout impose its gamified, money-making idea of what social media should be on me willy-nilly, and it felt good to escape it.
Blissful unawareness. When you have no Klout score, it can be whatever you want it to be. When I see other users’ Klout, I’m awfully glad I have no number of my own to compare to it. It’s one less thing to check.
Guilt. As my relationships and interactions on social media strengthened, several people I respect and whose opinions I value gave me +K. I thought of them immediately after I’d unplugged, and I don’t want them to feel they wasted their time. To those of my readers who did: Thank you. I’ll always treasure your recognition.
I’m still fascinated by Klout. It has all the morbid magnetism of a train wreck for me. But now I’m not part of it.
Have any of you unplugged from Klout? Tell me what it felt like.
Enter your email to get random special notes from me about marketing copy, language, and grammar you can put to work as soon as you read them. It’s not a newsletter–it’s your chance to pull me aside for answers to your own questions, too!
I haven't unplugged, but I don't take it too seriously either. After the recent changes, I also did my Klout article, Klout is a noun, not a goal http://www.thewritestuff.be/2011/10/clout-is-a-noun-not-a-goal/ ;- )
Shakirah, you are definitely part of a growing trend. I'm not ready to unplug yet, just because I want to see where the whole thing shakes out (and because it requires virtually no effort on my part). Like you, I do appreciate the +K's and will try to log in and give them once in awhile. Admittedly, it could be meaningless, other than the gesture itself.
Well, quite truthfully I didn't feel strongly enough one way or the other to do anything pro-actively about it. If it says I'm sucking wind because I don't play at the right houses, or tweet when I'm supposed to, then I can't help it. Klout will not put one dime in my pocket, nor will it take any money away from me.
I got into this part of social because I thought it was supposed to be social. I quickly discovered everybody is 'working' in here and for some reason got caught up in the measurement game. I thought it was important, but realized quickly just because I do or do not have good 'numbers' doesn't mean flip for my business.
I had to find a sustainable existence (which I feel I have) and Klout really isn't on my radar. Plus, to unplug sounded like work and I try to avoid that as much as possible..............
Thanks for the mention, Shakira. It was a freeing feeling & I must say it is encouraging watching others do the same for almost all the exact same reasons. I feel like Klout duped us all. But we are all partially to blame for how out of control it got. We all bought into their claim that they were the "standard of influence", we all let them judge us & rate us. Heck we even helped by dishing out +k.
I am happy to say I am Klout Free!
Indeed I deleted myself a few weeks ago. Not for any reason other than the company allowed me to do it. It's weird that the early adopter I am of new technologies, I've also become increasingly paranoid lately.
I think I must have missed something, because I pretty much ignored Klout most of the time. Got on it for kicks once in awhile, but never took it very seriously and now I'm glad. However, the other half of me is asking what else I'm missing.
I'm but a few clicks away from doing it myself, Shakirah! I also feel a tinge of guilt to those awfully kind people who give me +Ks, but I think for the most part, they do it for fun and won't be offended. I certainly won't be. Take care, Shakirah.