One of the very first lessons I learned about marketing my business is simple – you never know where your next client will come from. I’ve attended personal affairs where I wouldn’t be thinking about business at all, and wouldn’t you know it some family friend starts asking what I do for a living, one discussion leads to another, and just like that, bam, I’m “on”. So I learned that you are always in a position to market your business, and you better be ready to share your business at the drop of a dime. Sharing is more than handing out a business card, you have to talk about your business without sounding like a sleazy salesperson. It’s more than memorizing a scripted elevator pitch, it’s about having a genuine dialogue with someone who may or may not become your next client.
I’ve learned to apply the same lessons with digital marketing. Social media is networking on steroids – and the same rules apply. I never know where my next interaction will take me, but I’m always “on” online. I don't sales pitch, I share information and provide solutions. I listen to what people talk about to figure out their hot buttons. I don’t post anything I wouldn’t want a client to see, and I treat my online interactions as though my past, present and future clients will see every word. That next client is always lurking in the background, and I want to be sure they form the right impression of me!