Lead-Generating Content Solutions
To maximize content marketing ROI:
Use a white paper, case study, or e-book as a magnetic list builder. Use an enewsletter or email series, or offer a webinar to stay top-of-mind with an entire list or list segments with different concerns.
- Case studies
- Webinar Scripts
- White papers
For more business immediately:
Get it through direct-response email and snail-mail letters and packages from prospects who view doing business with your firm as a natural part of solving your prospect’s problem, rather than an expense to be avoided.
- Direct Mail for lead generation
- E-mail ads
- Landing Pages
- Sales emails
- Sales videos
Make your existing webpages work harder.
- Content and copy makeovers
- Web pages/Complete website copy
Describe complex or technical products and procedures.
- Instructional guides (technical writing)
- Process analysis