And now for my thoughts on the article itself: I'm thinking you're saying two different things here, Jayme: a) PR CAN write for marketing ("99 percent of the time what I write is more solid than what I get to work with at the outset" and b) marketing doesn't think so "Usually, it's PR writing going under the blade of a marketing writer."
I don't have the corporate experience to say one or the other is true, so I need you to tell me whether you, marketing, or neither side is being objective about this. Not that that was a requirement, of course.
And I must point out that although PR might be *assigned* to write for marketing, it doesn't mean PR writers are really good at it. Since you said marketing writing is the polar opposite of PR, you'd probably have to keep a good-sized butcher's knife on hand for anything a marketing writer sent you *even remotely in that style* for your use. Right? So it stands to reason a marketer would need to do the same. And so, both of you would see a perfectly crafted piece in your styles transmogrified into something that would never get approval in your department, but would be (arguably and with all kinds of qualifications of course) "better" by those standards.
I'm a writer by nature, and believed I could really write just about anything I set out to. I've often told myself once I completed it that I had done it. But that didn't always mean it was meeting its purpose, and I knew it.
So I got training. I learned tricks of the trade. I learned the history. I learned the mechanics. But since I realize there's much more I couldn't possibly have absorbed in class, I keep learning more. I can write in a few distinct styles, but I've only labelled a few of them. The reason I like those labels is mostly cerebral, but also so I can have more confidence in exactly what it is--from the stylistic point of view--I'm providing for my customers, and how it *differs* from other styles.
"Marketing versus PR" was one of the lessons I began to absorb peripherally when I met you and several other PR practitioners, and the more I learn from you the more I want to know. So thank you again.