Marketing: What You Think They’ll Think
The above thought had been in my head for months before Ithe following thought arrived in my inbox from social media queen Liz Strauss’s weekly email list:
I had been thinking about who I thought they were and who they thought we were. That thinking might have been translated to “What will our customers think of that?”
A better thought might have been “What do I think of that?”
Now when I make decisions, I make sure to consult myself in that mix.
I’ll never really know what my customers think.
I’ll never really know what my neighbors, friends, enemies, or anyone else thinks, as matter of fact.
That will always be a guess.
But I can always know what I think of what I’m offering and whether I think it’s up to the standards I want to represent.
“That will always be a guess.”
It’s true, in the end. Numbers, polls, studies, observation and networking can only tell you so much about what’s going on in your customer’s head. Gathering as much information as you can will give you an advantage over most of your competitors, but there’s still always a chance you’ll miss something critical.
Don’t let this fact paralyze you.
If you approach marketing with knowledge, you may not hit the bulls-eye, strike-it-rich pot o’ gold, but you will land close enough that you’ll be able to gather even more information that will help you perfect your aim.
But if you make decisions based solely on data without keeping the soul of your business’s identity in sight, you can fail spectacularly to connect yet again.
You’ll never know, though, until you act.
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all often with plenty of analysis and reviews and industry analysis and concentrate categories. Which informs me just go for it. Can't harm and can only help arrive at achievements quicker.I think we must always consider what we "think" our customers and others might see in our initiatives,
I think your streamlining is best Shakirah. Consumer brands have 9 in 10 new products fail. 9 in 10 IPOs are under water at the end of the first year. 9 in 10 new businesses don't make it to 3 years. all often with tons of research and surveys and market studies and focus groups. Which tells me just F-n go for it. Can't hurt and can only help reach success faster.
HowieSPM Yep--9 out of 10 aren't such awful odds when you simply prepare to try at least 10 times!
Truer words were never spoken and they need to be heard and read by others (including me) again and again. Haters gonna hate, lovers gonna love, and everyone in between is gonna do their thing too. (Colloquially speaking, lol)
I think we must always consider what we "think" our clients and others might see in our efforts, but, ultimately, we have to live with our choices (both good and bad). I find it curious that we (especially women) tend to leave ourselves out of this very important equation -- life.
texascopywriter Very wise of Liz--I'm just extrapolating what I couldn't find the words to express beyond the headline of this post! I also noticed this wasn't posted on her blog (at least I couldn't find it) and just had to share it with everyone.
Your point about how we tend to plan and work so hard for everyone besides ourselves is something we need to pay attention to, as well! So good to have you over as always, Samantha.