If You're Not Trying To Save The World, Your Business Shouldn't Be Blogging - Deliberate InkIf You’re Not Trying To Save The World, Your Business Shouldn’t Be Blogging | Deliberate Ink

Superhero Boston TerrierFolks, don’t mourn the loss of most of the Inc. 500 blogs this year. They were doomed to failure anyway.

After reading Marcus Sheridan’s article, where he describes effective blogs as teaching, publishing, and educational tools, I’d like to go a step further and say that any blogger who isn’t trying to save the world will fail.

Done laughing? Good, because I’m serious. Come on, you know this. It’s Blogging 101.

If you have a blog that you expect to benefit from, you need to provide a benefit to others to get it. But blogging isn’t a retail transaction, over in a couple of minutes. It lasts years. So you need to have a very good reason to sustain it, and make it successful.

I say the only one that works is saving the world.

Who are you saving it from?

Who else? The bad guys. We’re in business, so it’s not much of a stretch to draw the lines around your territory and start defending it.

Misinformation. Fads. Guru-worship. Lies. Competitors. There are endless dragons to slay. Who says you have to pick just one? Open your blog editor and wade into the fray.

Teach. Learn. Expose. Experience. Recount. Reply. Wax poetic. Rant. Rave. Defend, defend, defend the worldeven against yourself.

That’s building a relationship between your brand and your customers.

Agenda? Guess what? If you’re saving the world, you won’t be able to hide it. And no one will mind in the least.

blogs blogging professional blogging business blogs business

Photo credit: Jenn and Tony Bot, courtesy Flickr, CC 2.0.

Enter your email to get random special notes from me about marketing copy, language, and grammar you can put to work as soon as you read them. It’s not a newsletter–it’s your chance to pull me aside for answers to your own questions, too!