After reading Marcus Sheridan’s article, where he describes effective blogs as teaching, publishing, and educational tools, I’d like to go a step further and say that any blogger who isn’t trying to save the world will fail.
Done laughing? Good, because I’m serious. Come on, you know this. It’s Blogging 101.
If you have a blog that you expect to benefit from, you need to provide a benefit to others to get it. But blogging isn’t a retail transaction, over in a couple of minutes. It lasts years. So you need to have a very good reason to sustain it, and make it successful.
I say the only one that works is saving the world.
Who are you saving it from?
Who else? The bad guys. We’re in business, so it’s not much of a stretch to draw the lines around your territory and start defending it.
Misinformation. Fads. Guru-worship. Lies. Competitors. There are endless dragons to slay. Who says you have to pick just one? Open your blog editor and wade into the fray.
Teach. Learn. Expose. Experience. Recount. Reply. Wax poetic. Rant. Rave. Defend, defend, defend the world, even against yourself.
That’s building a relationship between your brand and your customers.
Agenda? Guess what? If you’re saving the world, you won’t be able to hide it. And no one will mind in the least.
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