There are two philosophies here: either do nothing or reward yourself. I like to think I’m of the “do nothing” camp, but what tends to happen is I do nothing… but stare at my shiny new Accomplishment with a big, goofy grin. Dangerous while driving a business down the solo business owner freeway.
Whatever you set as a business goal, whether you reach it much faster or way later than you expected, it’s difficult to ignore it for any length of time. You pull it out of your desk drawer and start grinning while on the phone, you dream about it for a few days, you tell people you think will be happy and people you think will be jealous. Business as usual. Right?
When the feeling of success morphs into the challenge of reaching your next goal, the adrenaline has often worn down, and it’s important to refuel your motivation before you come to a “we’re already awesome” standstill.
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One of my personal milestones was to have a certain amount of $ in my portfolio when I reached a certain age. I did that even in spite of the market tanking, and now I have a new goal to attain. With my business, it's different; who sets milestones anyway? Are you perhaps speaking more about an accomplishment, job well done, accolade given/received or your 10th year in business making more than $100K in gross receipts, e.g.?
I think we first should look at "defining a business milestone" and then learning how to celebrate them.
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