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	<title>Deliberate Ink</title>
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	<description>Copywriting and editing: Every word means business.</description>
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		<title>Copywriting That Respects Customers</title>
		<link>http://deliberateink.com/copy-that-respects-your-customers/</link>
		<comments>http://deliberateink.com/copy-that-respects-your-customers/#comments</comments>
		<pubDate>Mon, 20 Aug 2012 18:23:39 +0000</pubDate>
		<dc:creator>Shakirah Dawud</dc:creator>
				<category><![CDATA[Marketing & Business]]></category>

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		<description><![CDATA[I&#8217;ve spoken about showing respect for readers in general, but here I&#8217;d like to focus on customers who are reading your marketing collateral in particular. The following was on a Post Shredded Wheat Spoon Size Honey Nut cereal box I purchased recently. No need to read the entire thing, but there&#8217;s a reason I&#8217;m posting [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>False Logic And Salable Products</title>
		<link>http://deliberateink.com/false-logic-and-salable-products/</link>
		<comments>http://deliberateink.com/false-logic-and-salable-products/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 20:05:46 +0000</pubDate>
		<dc:creator>Shakirah Dawud</dc:creator>
				<category><![CDATA[Marketing & Business]]></category>

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		<description><![CDATA[Bob Bly&#8217;s email about false logic in advertising and sales copy made me think. Copywriters&#8211;the best of our breed, anyway, and he&#8217;s among them&#8211;aren&#8217;t all adjectives, adverbs, and corny jingles. We apply technique to shade a brand, product or service in the most enticing and relatable light. It&#8217;s not always easy, though, and that&#8217;s where [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Friday Marketing Spotlight: Kemya Scott</title>
		<link>http://deliberateink.com/friday-marketing-spotlight-kemya-scott/</link>
		<comments>http://deliberateink.com/friday-marketing-spotlight-kemya-scott/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 21:11:55 +0000</pubDate>
		<dc:creator>Shakirah Dawud</dc:creator>
				<category><![CDATA[Marketing & Business]]></category>
		<category><![CDATA[friday spotlight]]></category>

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		<description><![CDATA[Kemya Scott of Phisco Marketing is a hard-working marketing strategist I&#8217;ve been glad to get to know over the past several months via Twitter and her blog. She knows her stuff and knows how to use it well, so I was excited when she shared one of her early marketing lessons at my invitation here. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Did You Learn Writing The &#8220;Right&#8221; Way?</title>
		<link>http://deliberateink.com/how-did-you-learn-to-write/</link>
		<comments>http://deliberateink.com/how-did-you-learn-to-write/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 20:19:34 +0000</pubDate>
		<dc:creator>Shakirah Dawud</dc:creator>
				<category><![CDATA[Writing & Editing]]></category>
		<category><![CDATA[Writing Matters]]></category>

		<guid isPermaLink="false">http://deliberateink.com/?p=5756</guid>
		<description><![CDATA[A lot of us learned the &#8220;conventional&#8221; way: via English teacher, sentence diagrams, vocabulary exercises, and spelling tests. There isn&#8217;t much that&#8217;s conventional about me, though, and although I endured the usual classes for a few years in elementary, I largely leapfrogged the classic English lessons via gifted and AP English. This meant that for [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How To Know Whether Your Copy Is Too Creative</title>
		<link>http://deliberateink.com/how-to-know-whether-your-copy-is-too-creative/</link>
		<comments>http://deliberateink.com/how-to-know-whether-your-copy-is-too-creative/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 18:26:40 +0000</pubDate>
		<dc:creator>Shakirah Dawud</dc:creator>
				<category><![CDATA[Marketing & Business]]></category>

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		<description><![CDATA[Can your audience spell it? I visit chief wordworker (and she really is a chief!) Nancy Friedman&#8217;s blog frequently, mainly to laugh at the gaffes other creative decision-makers have made in naming and marketing their businesses. Because I&#8217;ve never made a mistake like that, ever. One of the most frequent elements Nancy calls out is [...]]]></description>
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		<slash:comments>9</slash:comments>
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