Do You Just Happen To Write Items That Matter?
They make life-and-death decisions about entire organizations, determine the significance of scientific findings, catch the eyes of customers, promise value for grant money, and more. And just about all of it has to be recorded in black and white for posterity.
It’s the “posterity” part that tends to get writers of all kinds stuck. You understand that impressions matter in communications–but which impression is the best in your contexts? Which words in what arrangement will give you that coveted result? No matter what you’re writing, you know that once your message is delivered, there’s no taking it back from your readers’ minds. And it has to be exactly right, or you’ve got some explaining to do at best.
But you can’t stay stuck forever. You get the job done using templates, trite expressions, and formulaic jargon because… well, that’s what everyone does. But you don’t always get the results you expect.
You don’t need trite or formulaic. You need customers and buyers to find you relevant to their lives. You need the school to recognize your scholarship. You need people to understand the evidence you present for why a Federal program is worth the people’s tax money. You need grant funding badly.
So I’ve been working with writing coach Michelle Baker, the Corporate Writing Pro, to help you get those things, by tapping the community of professionals-who-happen-to-write-things-that-matter-every-day via a live TweetChat called #WrMatters. Starting this Thursday, April 5th at 4pm EST, and continuing every other Thursday thereafter, we’ll be discussing how to communicate clearly for your purposes.
Starting with Michelle’s Writing Triangle, we’ll break down how to reach your audience, no matter who they may be. We’ll be asking and answering questions like:
- Who do you envision as your audience?
- How do you make that determination?
- Do you have more than one potential audience?
- If so, how do you decide who to write for?
- How well do you know your audience?
- What are some of the barriers to understanding your audience?
Plus, I’ll be
satisfying my language geek answering your questions about grammar, style, punctuation, and more. Note: although we encourage creative thinking to solve problems and answer questions, this chat is meant to discuss professional–not creative–writing issues.
Join us this Thursday using any Twitter platform with a search function you can use to find the #WrMatters hashtag stream, or use TweetChat.
Hope to see you there!
Enter your email to get random special notes from me about marketing copy, language, and grammar you can put to work as soon as you read them. It’s not a newsletter–it’s your chance to pull me aside for answers to your own questions, too!
Good luck with the new chat Shakirah! Improving writing skills one tweet at a time! A very laudable goal.
@adamtoporek " Improving writing skills one tweet at a time!" I like that, and hope to learn as much as I can myself. Thanks, Adam.
I'm so glad I read this article Shakirah! I'm adding your tweetchat to my calendar right now!
MissKemya Glad to have you on board, Kemya; see you next Tuesday, and please do spread the word!
I can't believe you wrote this; adding you to a link for a GP I'm doing and this can't be better. Heh.
New England Multimedia You're quite welcome, Michelle--I'm not aware of another tweet chat quite like this one, so I can't wait to begin!
The world definitely needs more (and better) writers. I hope your chat helps accomplish that! Whether it's marketing copy or internal communications, strong writing is critically important!