Business Jargon Destroys Lives
It’s Jenn Whinnem, here to remind us of the dangers of that murky maelstrom of language, business jargon. Don’t forget to follow her on Twitter. People on Twitter are heck of mad about homonyms. Heck, they’ve been mad since I joined in 2009. There/their/they’re, but especially your/you’re. Lose/loose. I have strong opinions about people who harp on these things, but this is not what this blog post is about. Ladies and gentlemen, we have MUCH bigger fish to fry: business...
Read MoreMarketing Copy Turns “Sticks And Stones” On Its Ear
Samantha Gluck is a Texas-based copywriter I met some time ago on Twitter–and glad I did. I’m impressed with her bold style and energy. Her post today is the perfect reminder about how the DIY spirit can be harmful to businesses when it comes to marketing. “Sticks and stones may break my bones, but words will never hurt me.” So goes the mantra chanted by elementary-aged children everywhere, when targeted by the cruel words and strong-arm tactics of school...
Read MoreHow To Use Important Points Wisely
This past Monday I had the honor of posting something writing-oriented in the hopes of benefiting business-oriented readers at Women Grow Business. I decided to provide some practical mechanics for communicating in the business environment in a way that focuses on the point. But I think they could certainly be implemented by any writer who wants the same effect. Please head over to WGB to read the post, and let me know what you think...
Read MoreHow To Create A Telesummit To Build Business
L. Michelle Baker, The Corporate Writing Pro, has been teaching businesspeople how to communicate clearly in print for over 10 years. I met the sharp writer much more recently and have enjoyed her visits to my blog and my visits to hers. She held a telesummit that ran for 5 days straight for the week of July 25, during which she recorded interviews with experts in various sectors of the print communication field. I asked her why and how the telesummit would be of benefit to her...
Read MoreSocial Media’s Deadly Dangerous Dark Side
Jenn Whinnem is back! Without further ado, beware of these occupational hazards of handling social media without the proper precautions! And then follow Jenn on Twitter. Not only is social media serious business…it’s dangerous business. Hazardous to your health. People who handle kryptonite and other serious chemicals have got nothing on those who use social media for business. We dodge danger at every turn. A friend of mine, who is a social media manager as of this past February, DM’d...
Read More“But My Mom Said She Loved It!” And Other Branding Stories
Today I’m proud to have Kaarina Dillabough teach us some lessons in short-sighted branding. A long-time business coach and warm personality, I can’t believe I only discovered her and her thought-provoking business blog a few weeks ago. Read on, with your business in mind. Is there any aspect that still needs to be turned from a “you” focus to a “customer” focus? In a nutshell, branding is all about positioning yourself in your prospect’s, customer’s or...
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