How To Know Whether Your Copy Is Too Creative

Can your audience spell it? I visit chief wordworker (and she really is a chief!) Nancy Friedman's blog frequently, mainly to laugh at the gaffes other creative decision-makers have made in naming and marketing their businesses. Because I've never made a mistake like...

Friday Marketing Spotlight: Jason Konopinski

Writer and communications professional Jason Konopinski has always impressed with the deep thoughts on creativity and writing that he shares at his blog, and he did the same with the lesson he shared for us at my invitation: A recurring theme for me is always knowing...

Marketing: What You Think They’ll Think

The above thought had been in my head for months before Ithe following thought arrived in my inbox from social media queen Liz Strauss's weekly email list: I had been thinking about who I thought they were and who they thought we were. That thinking might have been...

Read This Before Your Blog’s Bait And Switch

I'm referring of course to Mitch Joel's blog about something he calls the social contract. I read it while in the midst of being conflicted about the same issue of building a thriving community only to change to high-powered sales pitch. I've seen it advised, and I've...

Friday Marketing Spotlight: Samar Owais

When I met Dubai-based freelance blogger and ebook-writer Samar Owais on Twitter, I was sure she had a special recipe for success. She's got writing talent I recognize as being natural to her, but talent alone has no bearing on the success of a business. Yet Samar's...

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